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Hallmark is upping its streaming game with a new, ad-free streaming service, Hallmark+. 

Hallmark’s current streaming offering, Hallmark Movies Now, will transform into Hallmark+ in mid-September, Hallmark Media revealed at the Summer 2024 Television Critics Association press tour on July 11. The comprehensive streaming service will feature a ton of new, original content, membership perks that can be used at Hallmark Gold Crown Stores, free e-cards, and more. 

Hallmark+ will feature new movies and shows, plus an unscripted series with Lacey Chabert   

Lacey Chabert in a green velvet one-shoulder dress at a Hallmark Channel Christmas event
Lacey Chabert | Olivia Wong/Getty Images
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Hallmark+ will offer “fans an unparalleled Hallmark lifestyle experience” and feature fresh content that goes beyond its usual feel-good movies. That includes Hallmark’s first-ever limited series, a reality competition show, and aspirational unscripted series with fan-favorite stars. 

Programming debuting on the service will include:

  • Two holiday limited series, Holidazed and Mistletoe Murders
  • A reality competition series, Finding Mr. Christmas, which follows the search for the next “Hallmark Hunk” and is hosted by Jonathan Bennett 
  • Unscripted shows focused on heart, home, and community, including Celebrations With Lacey Chabert; Ready, Set, Glow! with Wes Brown; Small Town Setup with Ashley Williams; and Home Is Where the Heart Is with Luke Macfarlane
  • The Chicken Sisters, a new scripted series based on a book by KJ Dell’Antonia and starring Wendie Malick and Lea Thompson

Hallmark+ will also be home to a new movie trilogy, Groomsmen, inspired by The Wedding Veil series. It will spotlight the friendship between three men played by Jonathan Bennett, Tyler Hynes, and B.J. Britte. 

Hallmark+ comes with other perks 

In addition to a ton of streaming content, Hallmark+ members will get access to exclusive benefits and rewards. Perks include a $5 Hallmark Gold Crown Store coupon every month, free unlimited e-cards, shopping rewards, and other gifts. 

“Hallmark+ marks a seminal moment for Hallmark,” said Hallmark’s president and CEO, Mike Perry. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”  

How much will Hallmark+ cost? 

Hallmark+ will deliver more content and benefits than Hallmark Movies Now, so it’s not surprising that the new service comes with a price hike.

A Hallmark+ membership will cost $7.99 per month or $79.99 per year, compared to $5.99 per month and $59.99 per year for Hallmark Movies Now. Current Hallmark Movies Now subscribers won’t have to do anything to sign up for the new service. They’ll automatically become Hallmark+ members when it launches in September. 

Hallmark currently has a streaming partnership with Peacock that includes next-day viewing of new Hallmark movies. That deal will continue, according to the New York Times. 

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